Seito 青鞜                          (1911-1916)

The magazine was developed by group of feminist working women (Yasumochi Yoshiko, Nakano Hatsune, Kiuchi Teiko, and Mozume Kazuko) with Hiratsuka Raichō on top of the list with the motivation to combat against the state-imposed "good wife wise mother " ideology.  It targets mid-high end of the female population.

At the time of publications, the editors constantly encountered obstacles through domination of "good wife wise mother" ideology, regulation of freedom of speech, hierarchization of its readers (while Japan had implemented promulgation of high school education for girls years prior in 1899, magazines were consumed almost only by high class women). 

The general female population in low to mid class were blindly pushed through becoming submissive to take their role in the order of good daughter, wife, and mother. They were also strictly prohibited from participation in politics through regulation of public meetings promulgated in 1880, and thus experienced obstruction from thinking, and speaking from their own ideas, perhaps without any realization at all. 

Observing not only male-led society, but the formation of female figures prescribed solely according their relationships with men (daughter of a father, wife of a husband, etc) the editors of Seito 青鞜 aimed to provide a space for previously blinded female readers, and to guide them to observe the society, question, and think with their head on what more options they deserve equally to men in their lives.

 Thus, the magazines strongly supported working feminist women, who speaks for their rights, challenging the society. This were also the first magazine to have imported the idea of "New Women", which derived from England and admires the new custom of women to earn their desired education, occupation, and acquiring finance independence.